Member Roundtable, Episode 2: AMPP’s Brand Identity

In the second episode of the Member Roundtable Series, Association for Materials Protection and Performance (AMPP) members Jane Brown and Stephanie Decker continue their conversation AMPP CEO Bob Chalker.

During this episode, Chalker explains the back story of AMPP’s brand, including how the name was formed, what the logo stands for, and the legal process taken to ensure AMPP's brand remains strong for decades.

(Episode 1)

Source: AMPP, www.ampp.org.