APV Introduces New Branding for Line of Field-Applied Coatings

APV Engineered Coatings (Akron, Ohio, USA) has introduced a new brand name for its flagship line of field-applied coating systems for new and existing exterior surfaces and roofs. Originally launched in 2009, NeverFade Façade Restoration Coatings with Kynar Aquatec PVDF (polyvinylidene fluoride) are now NeverFade Exterior Paints with Kynar Aquatec PVDF resin. 

“The new branding is intended to better appeal to APV’s growing base of customers and specifiers, including painting contractors, architects, engineers, building owners, facility managers, home builders, and homeowners,” says Sara Krause, NeverFade product manager. “It is further intended to avoid any potential confusion that NeverFade is only for the building restoration and remediation industry. In fact, more and more new construction projects are turning to NeverFade for its long-term, fade-free performance.” 

Krause stresses that although the product’s name has changed, it continues to maintain its trusted high performance. 

NeverFade Exterior Paints are formulated to revive and protect commercial and residential building façades for over 20 years. This is supported by APV’s industry-leading, non-prorated, 15-year product and labor warranty on fade resistance that is fully transferrable to building owners. 

The strong fade resistance of NeverFade Exterior Paints is due in large part to its use of Kynar Aquatec PVDF resin. The resin has super-strong carbon-fluorine bonds that do not break under exposure to harsh ultraviolet (UV), thermal and chemical conditions. This durability helps NeverFade resist the film erosion, chalking, and color fading common with exterior-grade, acrylic-based latex paints. 

“The same properties that allow NeverFade Exterior Paints to resist color fading also allow them to resist the dirt, bugs, mold, and mildew that can turn a vibrant building exterior to a maintenance-intensive eyesore,” says Krause. “NeverFade protects the building substrate from further damage, reduces maintenance time and costs, and eliminates the need for, and disruption of, constant repainting.” 

NeverFade Exterior Paints come with eco-friendly features that are critical for today’s building and construction projects. They are easy to apply at a uniform thickness via brush, roller, or spray. Their one-part chemistry and long pot and shelf life help to reduce product waste. They keep a nice wet edge, with no hard-to-blend roller marks. In addition, they can be applied at a much lower thickness than acrylic-based paints, which need significantly higher thicknesses to offset film erosion over time. This reduces consumption of product, packaging, and related resources. 

In addition, NeverFade is a water-based paint with low volatile organic compounds (VOCs) and very low odor, for minimal disruption to building occupants. 

“Low VOCs are an important consideration when buildings or homes are occupied during the painting process, especially when air-handling units bring outdoor air inside,” says Krause. 

NeverFade topcoats come in three formulas:

  • NeverFade Original: intended for use on primed wood, stucco, vinyl, masonry, concrete, fiber cement, and exterior insulation and finish system (EFIS)
  • NeverFade Metal: intended for use on primed steel, aluminum, galvanized, galvalume, and coil coated metals
  • NeverFade 2K: intended for harsh corrosive and abrasion-prone environments

Also available is a line of complementary primers formulated to promote substate and inter-coat adhesion. 

“With NeverFade, building project can rely on one brand for all surface substrates and applications, including façades, curtainwalls, standing seam metal and composite roofing, railings, decorative features, overhangs, window profiles, mullions, and door frames,” says Krause. 

Unlike paint manufacturers that offer a limited array of off-the-shelf colors, APV Engineered Coatings custom formulates each batch of NeverFade with complex inorganic pigments to meet the customer’s exact color specifications. This allows the building or home to reflect the owner’s brand standards, school colors, or any color aesthetic they desire. 

“Builders and project specifiers are better able to design with bright and bold colors, secure in the knowledge that those colors will remain true for the long term,” says Krause. 

Source: APV Engineered Coatings, www.apvcoatings.com