Sherwin-Williams Unveils Flooring Visualizer Tool for Users

Graphic courtesy of Sherwin-Williams.

Paints and coatings manufacturer Sherwin-Williams (Cleveland, Ohio, USA) recently introduced its High-Performance Flooring Visualizer tool.

With the tool, architects, designers, and contractors are able to explore an array of flooring options from standard designs to personalized blends, all while tailoring them to project needs. The free, web-based tool offers customizable features allowing for the creative exploration of color combinations and decorative aggregate sizes, which can bring flooring visions to life.

Designed for convenience and interactivity, and available at, the tool is fully responsive and allows seamless access across desktop and mobile devices.

“The High-Performance Flooring Visualizer offers a new approach to conceptualizing flooring solutions with ease while saving time, money, and resources,” says Csey Ball, global flooring market director. “This tool offers a fun way to discover the perfect look and feel for each unique space—with unprecedented precision and creativity—on phones or computers.”

The visualizer tool incorporates a comprehensive range of the company’s flooring options, which include decorative flake, quartz, metallic, and solid-colored systems. According to the manufacturer, it is the only tool of its kind to offer visualization of terrazzo systems. Each product line offers unique benefits tailored to various interior environments, all as part of an effort to ensure durability, aesthetics, and performance.

The design platform comes preloaded with 13 common commercial and industrial settings including school, hospital, lobby, pharmaceutical manufacturing facility, walkway, and more. Additionally, users can upload pictures of their own interiors for real-time visualization.

The tool’s customization options are extensive and flexible, which allows users to adjust colors, flake sizes, textures (coarse or fine), and blends for aggregates. With a full selection of the company’s 140 colors for flake chips and 47 colors for quartz in custom blends, users can incorporate multiple colors into a floor—all while tailoring each system to preferred specifications. That totalincludes 51 standard and unlimited custom terrazzo blends, which incorporate adjustable base colors and aggregate sizes and colors.

Users can print, email, or digitally share designs to social media, as well as create an account to save designs for access at a later time. They can also order custom samples directly from the tool, thereby providing a tangible preview of the final product.

“This tool is easy to use and gives customers full control to create their preferred designs,” Ball concludes. “With our commitment to user-centric design, the flooring visualizer empowers anyone to enhance and refine interiors with unparalleled ease and precision, streamlining the approval process for all involved.”

As the demand for resinous flooring has expanded beyond traditional industrial settings to mainstream applications—which is increasingly chosen for front-of-house environments, according to Sherwin-Williams—architects, designers, and others are seeking greater flexibility in design options. This shift underscores a need for accessible visual tools to enable the creation of unique flooring solutions while effectively communicating design visions.

Source: Sherwin-Williams High-Performance Flooring Visualizer,