Coval Technologies Appoints New National Sales Manager

John Horlock. Photo courtesy of Coval.

Next-generation nanocoating technology group Coval Technologies (Houston, Texas, USA) recently announced the appointment of John Horlock as national sales manager. 

In that role, Horlock will spearhead Coval’s U.S. sales force while driving strategies to achieve company objectives, supporting the sales team, and fostering revenue growth. His responsibilities include setting and aligning sales goals within the overall business plan.

Aaron Statser, general manager at Coval, expressed confidence in Horlock’s ability to lead the sales team effectively. “He brings a wealth of experience and a proven track record in sales management,” Statser says. “We look forward to his leading the sales team to deliver excellent customer service.”

With a strong sales background spanning various industries including manufacturing, distribution, and business process consulting, Horlock brings over 25 years of sales expertise to the role. 

With several positions at GranQuartz over 15 years, he most recently served as East Coast regional sales manager. Before then, he worked at Gravograph-New Hermes, CD Group, and Concentric Systems.

Throughout his career, Horlock has excelled in areas such as business development, contract negotiations, partner/vendor relations, and sales process management, all while consistently meeting budget targets. He holds certifications in several sales training programs, including Seibel Target Account Selling, DDI Targeted Selection, Sales Max, and Paradigm Sales.

“The industry has shifted significantly, with stone and polished concrete becoming more prevalent in residential projects,” Horlock says of the evolving landscape of the flooring industry. “Coval Technologies is at the forefront of this transformation, offering innovative solutions that cater to both commercial and residential sectors, with coatings for numerous substrates.”

Horlock expressed enthusiasm about the opportunity to collaborate with Coval by emphasizing the company’s commitment to delivering cost-effective, efficient, and sustainable coating products. “Coval’s cutting-edge technology presents a compelling value proposition for customers, offering savings in both time and resources," he says.

Outside of his professional endeavors, Horlock enjoys landscaping and do-it-yourself projects, which reflects his passion for hands-on work and problem-solving, according to the company.

About Coval Technologies

Coval manufactures coating products that provide exceptional stain resistance and durability through nanotechnology. With a global presence and a focus on sustainability, Coval aims to revolutionize the coatings industry by reducing environmental impacts and enhancing efficiency. 

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