ICR Integrity Announces New Head of Marketing, Communications

Gemma Neal. Photo courtesy of ICR Integrity.

ICR Integrity (Aberdeen, United Kingdom), a technology-enabled provider of specialist maintenance, inspection, and integrity solutions, has announced the appointment of Gemma Neal as head of marketing and communications. 

In this new role, she is tasked with implementing a comprehensive, group-wide global strategy to support ICR globally while also driving its energy transition initiatives.

With over 18 years of strategic marketing and communications experience, Neal has worked across sectors including renewable energy, oil and gas, marine, hospitality, education, and media. As headof marketing at Vysus Group, she led the global rebranding from Lloyd’s Register Energy and worked across the business to support international business streams.

According to the company, Neal’s multi-industry experience is in line with its growth aspirations in core markets including green energy, oil and gas, defense, nuclear, process industries, power, utilities, and infrastructure.

“I’m delighted to join ICR at this pivotal time for the company’s growth,” Neal says. “The delivery of engaging marketing and corporate communications has never been so important and will contribute greatly to the value of the business. I am excited to be part of further successes for the company in 2023.” 

With over 30 years of experience in providing innovative solutions for a range of global industries, ICR strives to provide its clients with world-class repair and integrity solutions that offer carbon efficiencies and greater asset uptime and reliability. These solutions also save time and costs compared to traditional repair methods, according to the company.

“I’m delighted to welcome Gemma to ICR,” says Alan McQuade, group managing director. “Her many years of knowledge and experience will help shape the ICR brand and extend our foothold into new markets and locations around the world. She has exactly the right approach and drive required to aid our overarching ambitions and shape the wider marketing strategy of the group.”

The company operates in global locations including Europe; the Middle East and North Africa; Australia; the Association of Southeast Asian Nations; and in North America.

Source: ICR Integrity, www.icr-world.com