ChemQuest Appoints New Color Consultant

Montaha Hidefi (pictured) has joined The ChemQuest Group as a color consultant. Photo courtesy of ChemQuest.

The ChemQuest Group (Cincinnati, Ohio, USA), a global consulting firm focused on tailed business strategy and optimization, technology acceleration, market intelligence, and mergers and acquisitions services for the specialty materials industry, appointed Montaha Hidefi as color consultant. In this role, Hidefi will draw on 25 years of specialty chemicals, coatings, pigments, and color consulting experience to support clients in ChemQuest’s Business Strategy and Transformation and Technology Development pillars. 

Hidefi’s background includes expertise in international marketing, powder coatings, and color analysis and forecasting with companies such as Rohm and Hass Co. (now Dow), Merck Group, and TIGER Drylac. She founded Color Landing Studio in 2018 and established the concept of Color Archeology in 2020. This concept encompasses observation of societal trends, analysis of their current impact, and predictions for how the trend will evolve into the future. 

“Montaha takes an analytical and investigative approach when developing color forecast projections that are both client- and industry-centric,” says Daniel Murad, CEO for ChemQuest. “This approach, coupled with her strong background and understanding of the specialty chemicals and coatings industries, is perfectly suited to serving our clients in identifying trends and developing color strategies to support growth.” 

Hidefi holds master's degrees in international business from the University of Wollongong in Dubai, United Arab Emirates; business administration from the University of Sherbrooke in Quebec, Canada; and translation from the University of Damascus in Syria. She is fluent in English, French, Spanish, Arabic, and Italian. 

“I’m thrilled to have joined the ChemQuest team, and I’m eager to support clients’ projects around the world by providing forward color insights, analyzing and modernizing color portfolios, establishing color trends, and exploring other color-related matters,” Hidefi says. 

Source: ChemQuest,