Cortec Assumes Full Ownership of Southeast Asia Division

From left to right: Shades Kumar, Jessi Meyer, Yudhy Sidharta, Saras Subramaniam, Priscilla Nathan, and Vincent Ong. Photo courtesy of Cortec Corporation.

In an emailed press release, Cortec Corporation (St. Paul, Minnesota, USA), the global leader in VpCI/MCI corrosion control technologies, announced the acquisition of Cortec Southeast Asia (CSEA) offices in Singapore. Now a wholly owned subsidiary of Cortec, CSEA will have a direct connection with company headquarters in Saint Paul that improves services and support to customers in Southeast Asia. 

Since January 2019, CSEA has been a valued partner and distribution hub for Cortec products and services in Southeast Asia, including the markets of Singapore, Malaysia, Thailand, Brunei, and Indonesia. Once the transition is complete, Cortec’s acquisition of CSEA will take that tradition to a new level of real-time product and service responsiveness. At the same time, the familiar CSEA support team will still include the following key staff members: 

  • Azmi Ishak (Assistant Finance Manager)
  • Priscilla Nathan (Supply Chain Manager)
  • Saras Subramaniam (Customer Support Officer)
  • Vincent Ong (Senior Technical Manager)
  • Shades Kumar (Senior Sales Manager)
  • Yudhy Sidharta (Business Development Manager)

Current Cortec CEO Boris Miksic founded the company 45 years ago and has watched it grow from a rust preventative startup at his home in Minnesota into a multinational entity with offices based in the U.S., Canada, Europe, and now Singapore. 

“[The] acquisition of Cortec SEA in Singapore is an important step forward for our group by expanding logistics and technical support to the distribution network in Asia and Australia,” says Miksic. 

Cortec has been negotiating the CSEA acquisition for several months, with team members from Cortec headquarters flying back and forth to facilitate a smooth transition. A highlight of this process was the Southeast Asia sales and training meeting on November 4 for distributors from Singapore, Indonesia, Malaysia, and Thailand. Cliff Cracauer, executive vice president of sales and marketing, and Eric Uutala, technical sales and product manager, facilitated the one-day training focused on approaches to business and market challenges since 2020, global case histories, asset preservation strategies, and company updates. 

Cortec looks forward to completing the full transition in upcoming months, when improved inventory responsiveness will equip CSEA for better customer service and an expanded presence in the Southeast Asia region.