The Association of Materials Protection and Performance (AMPP) recently won a 2022 Crystal Award from the American Marketing Association (AMA) for the design of its newest trade show booth, which debuted at Coatings+ in Phoenix, Arizona, USA, and at the inaugural AMPP Annual Conference + Expo in San Antonio, Texas, USA.
The booth design project, led by marketing manager Lydia Prazak, was conceived as a warm, inviting space to welcome AMPP members and trade show attendees. It served as the cornerstone of the Exhibit Hall at the inaugural AMPP Conference + Expo in March 2022.
In 2020, NACE International and SSPC: The Society for Protective Coatings merged to become AMPP. The new booth was a tangible component of the launch of the new organization’s brand and designed as a place where staff and members from both legacy associations could convene for the first time in person following cancellations due to the COVID-19 pandemic.
“Our new booth needed to be innovative, classic yet modern, while encouraging collaboration and inclusion to the two merged audiences,” Prazak says. “We wanted to ensure that this new space was not just a repurposed NACE or SSPC booth, but that it reflects the new AMPP brand and helps familiarize members with the new name, look, logo, and mission of the organization.”
“It was incredibly rewarding to see members and customers collaborate and enjoy themselves in the booth at our annual conference,” Prazak adds.
Prazak took a collaborative approach when designing the booth, first meeting with Michael Kline, senior director of customer experience, to ensure the project aligned with overall organizational goals and strategies. Next, she worked with Rey Galza, creative services manager, to conceptualize the booth vis a vis AMPP’s new branding guidelines.
The final result includes a clean, modern space with comfortable seating; two digital “smart counters”; a semi-private meeting space; and attention-grabbing signage and collateral displays.
“It was such an honor to accept an American Marketing Association Crystal Award for our work on the new AMPP booth,” Prazak says. “I am so grateful to our creative team for bringing this vision to life and to AMPP’s leadership for giving me the opportunity to work on such a fun project!”
Source: AMPP, www.ampp.org.