Axalta Signs U.K. Vehicle Repair Partnership on Paints

Global coatings company Axalta (Glen Mills, Pennsylvania, USA) recently signed a multi-year agreement with Steer Automotive Group, which it describes as the largest independently owned vehicle repair organization in the United Kingdom. 

Under the terms of the agreement, Axalta is the group’s single preferred paint partner and will supply its premium refinish brand, Standox, to Steer Automotive Group’s 57 U.K. sites.

“This new partnership demonstrates our shared goals of building a better business and maximizing success,” says Jim Muse, global vice president of sales for Axalta Refinish. “Axalta has a portfolio of industry-leading, end-to-end solutions to enable Steer Automotive Group to meet current needs as well as future requirements to support its long-term growth.”

Since its original inception, Steer Automotive Group says it has delivered sustainable growth and solutions, all while withstanding the roadblocks of COVID-19 and subsequent challenges. The group has continued with a growth strategy around acquisitions and opening new sites, such as Steer Prestige for the luxury and prestige market. 

“A great area of focus and investment for us are considerations around energy use, the products we use to repair vehicles, and how we can become more efficient and reduce waste throughout the process,” says Richard Steer, CEO of Steer.

“Axalta provides a unique advantage and is a true business partner for us,” he adds. “Its energy-saving paint technology, through its premium refinish brand Standox, was a huge draw in our decision-making process. We also rely on Axalta for strong technical training on application techniques, which for us ensures standardized implementation. Lastly, Axalta’s Drivus brand of tailored innovative digital services and programs will help our 57 sites operate faster and smarter with improved efficiency.”

The agreement also includes products from U-POL, known for its expertise in refinish accessories and protective coatings. The brand was acquired by Axalta in July 2021.

Source: Axalta,