BrandSafway Hires Choe for EVP, CTO Roles

BrandSafway (Kennesaw, Georgia, USA) announced that Mark Choe has joined the company as executive vice president (EVP) and chief technology officer (CTO) effective September 7. In this position, Choe will lead engineering, fleet management, business process improvement, and product development.

“Mark will focus on driving innovation and bringing more discipline to accelerate ideation, development and commercialization in engineering and technology,” says Karl Fessenden, president and CEO of BrandSafway. “We are committed to delivering more value to customers with solutions that improve safety and increase productivity — further differentiating BrandSafway from its competitors in the marketplace. With his experience, Mark will be able to provide greater depth of expertise and leadership to our business and development processes. We’re fortunate to have someone with his background and track record join our senior leadership team.”

Most recently, Choe served as senior vice president of Advanced R&D/Technology at Samsung Electronics’ Digital Appliance Division, where he led the development and implementation of the company’s core technology roadmap for its global product portfolio.

“I’m excited to join a market leader like BrandSafway,” says Choe. “The company has an experienced and advanced engineering team, numerous proprietary products and patents, and a focus on continual improvement in safety and productivity for its customers. I look forward to being part of the company’s future growth and success.”

Source: BrandSafway,